When I arrived at Hlony's apartment I was introduced to the models Tshidi, Hloniphile and Rich, and photographer Angel. The initial plan was to shoot at different locations in town but due to time constraints we decided to do the shoot on the roof top of Hlony's apartment building. The view from there was so breathtaking that my fear of heights quickly faded into the background.
Check out the slide show of the entire shoot here!
Many will agree that Fashion Widower is a rather unusual name, it evokes all kinds of interesting thoughts and makes you want to know more about the brand, the driving force behind the brand, and especially, the reason for choosing this name. I asked Hlony about it and this is what he told me:
"It all started at SAFW. I was with a number of young designers I knew from the CBD. This was in 2008. We were all hyped up, ready to be blown away by big game players in the industry, learn a thing or two from them, get inspired, stay longer in the fashion world and starving for showcasing on that runway. With all these expectations and the fantastic atmosphere I felt like a huge part of me was being castrated through each and every appalling garment that was showcased that evening. I remember being anxious and anticipating what Carducci and Ephimol had to offer. But they destroyed all the hope I had left for that evening. At that moment I became disillusioned and lost my faith in the fashion industry. But strangely, at the same time this event was also the moment that Fashion Widower was born. From then onward I made a point of being dressed to the nines. I found that it should be an important aspect of every day life. Very interesting to experience that a disappointment can actually start a whole new chapter in one's life."
FASHION WIDOWER - THE ONLINE FASHION HUB
Fashion Widower is a prestigious, elegant and unconventional fashion brand aiming at being the social hub for fashion and beauty enthusiasts. Fashion Widowers’ online platform allows readers to interact and share views and various multi-media content, i.e. pictures, videos, events etc.
All content will be approved by the Fashion Widower’s administrator and fresh content will be published frequently. We also have a team of esteemed local and international professionals contributing new content and insight about fashion and beauty trends all over the world.
Fashion Widower is an exclusive fashion website, designed for today’s innovative and fashion conscience individuals. Our website will be a home to all trend seekers and fashion lovers, also serving as an online directory promoting small and medium fashion and beauty related businesses.
Click here to check out the website!